deborah petersen.social media editor.writer.guide

Unraveling Social Media One Tool at a Time

Rooting out our readers

Thanks to the Association of Alternative News Media and Online News Association for inviting me to present at its ONA Digital Camp in San Francisco on Saturday. The group included … Continue reading

January 28, 2013 · 1 Comment

As Mom always said: “Remember to Share”

It’s a no brainer that sharing links to stories is one of the best ways to build your audience, and increase readership on your website.  But,  that means sometimes sharing … Continue reading

June 15, 2012 · 1 Comment

DFM Chats Every Wednesday

Every Wednesday at 9 a.m. PT, Digital First Media holds chats, which you can join on twitter using the hashtag #dfmchat . You can also join by clicking here .  These … Continue reading

March 8, 2012 · Leave a Comment

Competing with Linsanity & Whitney

In case you doubt the power of Google + and Twitter to push our stories to greater heights (and readership), consider this tale by Business Writer Mike Swift of  the … Continue reading

February 21, 2012 · Leave a Comment

Merc recognized for Pinterest innovation

Carl Lavin in his blog, The Business of News, gave a shoutout to the San Jose Mercury News  for its innovative ways we are using Pinterest. Thanks Carl!  These include … Continue reading

February 21, 2012 · 2 Comments

5 Steps Before Your First Tweet

Welcome to Twitter!  Here’s a 5-step guide before you send your first Tweet. 1. Go to Twitter . Follow the instructions to sign up: 2. Pick a handle. Mine is @deborapetersen … Continue reading

February 17, 2012 · Leave a Comment

Pinterest Resources for Journalists

Here’s a great list of links to examples of ways that journalist are using Pinterest and other resources. Thanks to Bay Area News Group online producer Natalie Martinez for sharing … Continue reading

February 15, 2012 · Leave a Comment

Starting on Storify

People have asked me to talk about Storify so here goes: Storify is a great tool for telling a story in a dynamic, nearly live way because you can incorporate … Continue reading

February 10, 2012 · 1 Comment

freeDive Launches: Searchable Database Tool

The KDMC announces the launch of freeDive, a free searchable database tool for the Web.  Have you used it? Let me know how it is working. This is from Len DeGroot, Data … Continue reading

February 10, 2012 · Leave a Comment

Twitter Happy Hour

       When Bay Area News Group Theater Critic Karen D’Souza  @karendsouza4 suggested holding a “Twitter Happy Hour,” the features staff listened. On Wednesday  15 feature writers and editors tweeted … Continue reading

February 9, 2012 · Leave a Comment
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