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Digital Ninja School: A plan and incentives for newsroom training

This is an interesting experiment in Connecticut, where I was a journalist for many years before defecting to Silicon Valley.

The Buttry Diary

Journalists in Digital First newsrooms in Connecticut will earn bonuses as they master important digital skills.

Matt DeRienzo, Group Editor for Connecticut, announced plans today for Digital Ninja School, a plan to help staff members develop skills in five key digital areas: digital publishing, social media, blogging, video and data.

Newsroom training has been a passion of mine since the mid-1990s, and I am pleased and proud that training plays such a prominent role in Digital First efforts to change our company’s business model, culture and workflow. I first discussed this plan with Matt on a visit to the Register Citizen in Torrington last June. As Matt acknowledged on Twitter today, the “ninja” concept is “super hokey.” But what’s super-important is that the ninja “belts” that journalists earn through the program are backed up by actual cash. A journalist earning all five belts will earn $2,000 in…

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One comment on “Digital Ninja School: A plan and incentives for newsroom training

  1. Mike Cassidy
    February 16, 2012

    Every newsroom in the country that is pursuing a Digital First strategy should be doing this.

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This entry was posted on February 16, 2012 by in Uncategorized.
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