deborah media

Unraveling Social Media One Tool at a Time

Readers Create a Pinterest Spring Garden/ How we did it

When I asked the features staff for a way to get our readers involved on our San Jose Mercury News Pinterest page. Bay Area News Group Home & Garden Editor responded immediately: Spring is coming, let’s ask our readers to pin photos of their flowers on the first day of spring.  Joan and Online Producer Natalie Martinez quickly went to work:

Here’s how we did it:

1.  Created a board for readers to pin their photos.

2.  Hit a roadblock. Although Pinterest allows you to open your board for others to pin, the permissions must be given one by one, name by name.

3. Did a workaround. We built a blurb into our website telling readers to email their photos to Joan.

4. Promoted it.  Designer Mike Mayer created a print promo for the top of Page 1, combining it with our Happy Spring greeting. We also did the usual: Twitter, Google + and Facebook.

5. Click Here to see what it looks like.

The photos are still rolling in. Happy Spring!


One comment on “Readers Create a Pinterest Spring Garden/ How we did it

  1. Pingback: Helpful links for learning and exploring Pinterest « The Buttry Diary

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: