deborah petersen.social media editor.writer.guide

Unraveling Social Media One Tool at a Time

Cleaning up your Facebook Privacy Settings

Now that Facebook has kicked its Graph Search into high gear, plenty of my Facebook friends are worrying about privacy again. Some have even used the moment to spread a … Continue reading

July 12, 2013 · 1 Comment

Storylane team joins Facebook. What’s next?

Facebook is adding another one to its belt: Storylane. The Palo Alto startup, which I wrote about for  the San Jose Mercury News in November, is one of the few social … Continue reading

March 11, 2013 · Leave a comment

Why Journalists should be happy about Facebook search

I have yet to try out the new “Graph Search” which Facebook CEO Mark Zuckerberg announced this morning at Facebook headquarters, but already, I am saying ‘Bring it on! This … Continue reading

January 15, 2013 · Leave a comment

Scheduling Automated Posts to Facebook: The Pros & Cons

One of the greatest dilemmas for Social Media Editors and anyone trying to keep their readers informed  in this  digital world is this: Our biggest audience is tuned in to … Continue reading

January 11, 2013 · Leave a comment

Social Media hits the bathroom (and other social media news)

Americans spent 121 billion minutes on social media sites in July 2012, the Washington Post reported this week.  That, the newspaper says, translates to 230,060 years spent posting, liking and … Continue reading

December 4, 2012 · Leave a comment

Why we are “spoilers” of the Olympic games

“Moronic” “Idiots” “LAME” These were just a few of the names we were called on the San Jose Mercury News Facebook fan page Saturday, when we posted the big summer … Continue reading

July 30, 2012 · Leave a comment

Help for this: “My Facebook Timeline Vanished!”

One morning we woke up here in the San Francisco Bay Area  to discover that Ack! all the work that had been done to create a timeline for the Oakland … Continue reading

April 13, 2012 · Leave a comment

70K Facebook Fans, but who are they?

Everybody is in awe when I tell them that I have more than 70,000 Facebook subscribers, but opening your Facebook account to a global audience has its challenges. Here’s my … Continue reading

April 5, 2012 · Leave a comment

Fabulous Facebook Timeline Ideas/Troubleshooting

The history of food, San Francisco Bay Area style;  the history of Silicon Valley, and the best-loved movies of the decades are just some of the Facebook timelines the Bay … Continue reading

March 19, 2012 · Leave a comment

Timeline for Facebook Brand Pages: What is your plan?

The timeline has arrived to Facebook brand pages. As of March 30, all will be converted to the new format. That, of course, means that the time to plan for … Continue reading

March 1, 2012 · 1 Comment