deborah petersen.social media editor.writer.guide

Unraveling Social Media One Tool at a Time

Storify Success Stories:Think 49ers, Lady Gaga and Gay Rights

What do the San Francisco 49ers, Lady Gaga and gay rights have in common? They each have given us great fodder for Storify stories lately. Lady Gaga fans handed us … Continue reading

January 22, 2013 · 1 Comment

George Kelly makes my day #eastwooding

Bay Area News Group Digital Coordinator George Kelly @allaboutgeorge was quick to hop on the #eastwooding trend today. He created a Storify of what else? Empty chairs. He localized it … Continue reading

August 31, 2012 · Leave a comment

Ready to take a Quiz?

How much do you know about the Oakland Raiders? How about boy bands? You wouldn’t think that adults with their school years long behind them, would want to take tests. … Continue reading

June 12, 2012 · Leave a comment

More Pinterest Fun

San Jose Mercury News Online Producer Susan Steade has found a way to have fun with Pinterest while promoting the newspaper’s stories. On the Quotes board she pins  humorous quotes, … Continue reading

April 26, 2012 · Leave a comment

Social Media Training pays off

 Last week, I spent two days conducting day-long Social Media training sessions with our Northern California journalists. Mandy Jenkins @mjenkins and myself were hosted by the Enterprise Record in Chico, … Continue reading

April 23, 2012 · 1 Comment

Readers Create a Pinterest Spring Garden/ How we did it

When I asked the features staff for a way to get our readers involved on our San Jose Mercury News Pinterest page. Bay Area News Group Home & Garden Editor … Continue reading

March 20, 2012 · 1 Comment

Competing with Linsanity & Whitney

In case you doubt the power of Google + and Twitter to push our stories to greater heights (and readership), consider this tale by Business Writer Mike Swift of  the … Continue reading

February 21, 2012 · Leave a comment

Twitter Happy Hour

       When Bay Area News Group Theater Critic Karen D’Souza  @karendsouza4 suggested holding a “Twitter Happy Hour,” the features staff listened. On Wednesday  15 feature writers and editors tweeted … Continue reading

February 9, 2012 · Leave a comment