deborah petersen.social media editor.writer.guide

Unraveling Social Media One Tool at a Time

Goodbye to my fellow journalists

When I was a young newspaper reporter I was once assigned to a story about a teenage boy who had committed suicide.  Or, at least most people thought he had … Continue reading

September 4, 2013 · 7 Comments

Storify Success Stories:Think 49ers, Lady Gaga and Gay Rights

What do the San Francisco 49ers, Lady Gaga and gay rights have in common? They each have given us great fodder for Storify stories lately. Lady Gaga fans handed us … Continue reading

January 22, 2013 · 1 Comment

Social Media at funerals/ Tweeting a fallen CHP Officer

Let me begin with a full disclosure here. I am the daughter of a fire chief. When my Dad’s funeral was held in November 2010, I found myself leaning out … Continue reading

September 14, 2012 · 3 Comments

Readers Create a Pinterest Spring Garden/ How we did it

When I asked the features staff for a way to get our readers involved on our San Jose Mercury News Pinterest page. Bay Area News Group Home & Garden Editor … Continue reading

March 20, 2012 · 2 Comments

Fabulous Facebook Timeline Ideas/Troubleshooting

The history of food, San Francisco Bay Area style;  the history of Silicon Valley, and the best-loved movies of the decades are just some of the Facebook timelines the Bay … Continue reading

March 19, 2012 · Leave a comment

Competing with Linsanity & Whitney

In case you doubt the power of Google + and Twitter to push our stories to greater heights (and readership), consider this tale by Business Writer Mike Swift of  the … Continue reading

February 21, 2012 · Leave a comment

Merc recognized for Pinterest innovation

Carl Lavin in his blog, The Business of News, gave a shoutout to the San Jose Mercury News  for its innovative ways we are using Pinterest. Thanks Carl!  These include … Continue reading

February 21, 2012 · 2 Comments

5 Steps Before Your First Tweet

Welcome to Twitter!  Here’s a 5-step guide before you send your first Tweet. 1. Go to Twitter . Follow the instructions to sign up: 2. Pick a handle. Mine is @deborapetersen … Continue reading

February 17, 2012 · Leave a comment

Pinterest Resources for Journalists

Here’s a great list of links to examples of ways that journalist are using Pinterest and other resources. Thanks to Bay Area News Group online producer Natalie Martinez for sharing … Continue reading

February 15, 2012 · Leave a comment

Starting on Storify

People have asked me to talk about Storify so here goes: Storify is a great tool for telling a story in a dynamic, nearly live way because you can incorporate … Continue reading

February 10, 2012 · 1 Comment