deborah petersen.social media editor.writer.guide

Unraveling Social Media One Tool at a Time

Storify Success Stories:Think 49ers, Lady Gaga and Gay Rights

What do the San Francisco 49ers, Lady Gaga and gay rights have in common? They each have given us great fodder for Storify stories lately. Lady Gaga fans handed us … Continue reading

January 22, 2013 · 1 Comment

Storify Fans: Read this

Storify unveiled a new bookmarklet and Google Chrome Plugin today which incorporates Pinterest, Instagram, Reddit and Facebook.  This is a link to the announcement and instructions for installing the new … Continue reading

August 9, 2012 · 2 Comments

As Mom always said: “Remember to Share”

It’s a no brainer that sharing links to stories is one of the best ways to build your audience, and increase readership on your website.  But,  that means sometimes sharing … Continue reading

June 15, 2012 · 1 Comment

Readers Create a Pinterest Spring Garden/ How we did it

When I asked the features staff for a way to get our readers involved on our San Jose Mercury News Pinterest page. Bay Area News Group Home & Garden Editor … Continue reading

March 20, 2012 · 2 Comments

Fabulous Facebook Timeline Ideas/Troubleshooting

The history of food, San Francisco Bay Area style;  the history of Silicon Valley, and the best-loved movies of the decades are just some of the Facebook timelines the Bay … Continue reading

March 19, 2012 · Leave a comment

DFM Chats Every Wednesday

Every Wednesday at 9 a.m. PT, Digital First Media holds chats, which you can join on twitter using the hashtag #dfmchat . You can also join by clicking here .  These … Continue reading

March 8, 2012 · Leave a comment

Timeline for Facebook Brand Pages: What is your plan?

The timeline has arrived to Facebook brand pages. As of March 30, all will be converted to the new format. That, of course, means that the time to plan for … Continue reading

March 1, 2012 · 1 Comment